misleading marketing with good intentions

What happens to your statistics when you count someone as cured, that never really had the disease in the first place?

There is a claim going around that breast cancer can be cured 95% of the time if caught early enough.  But, when is it too early?  When does the application of dangerous and damaging treatment for a suspicion of a possible cancer become a greater risk to life and limb for women who’s test results were false positives, or would have stabilized on their own?

This is a tough question. One that each individual should be empowered to make on their own.  The following article is a good discussion on the misleading claims of the Komen Foundation about the benefits of mammograms.  I look forward to our discussion on this sensitive issue.

Komen Misled on Mammogram Benefits

Soy and Breast Cancer

10 wellness visits for $300.00 is only available for 10 more days, then back to $400.00.  Stock up now!

Soy and Breast Cancer

Dr. John Johnston
I am commonly asked about soy and its relationship to breast cancer.  Soy is an excellent source of protein and large well designed studies have proven its benefit for the cardiovascular system, bones, and for the relief of Perimenopausal symptoms.  But the burning question that most women have is whether or not they should have soy products, particularly if they have had breast cancer.  Although many studies have shown a decrease in risk of breast cancer with higher soy consumption, there have been studies in laboratories (not humans) that suggest that genistein, a major isoflavone can enhance the proliferation of breast tumor cells.  Another study showed that genistein can promote breast tumor growth in ovariectomized rats.
Soy foods are rich in phytoestrogens, mainly in the form of isoflavones, which are estrogen receptor modulators that have both an estrogenic-like as well as antiestrogenic properties.  Soy constituents have been shown to have anticancer effects, including the inhibition of DNA topoisomerase I and II, proteases, tyrosine kinases, inositol phosphate, and angiogenesis and may boost immune response and possess antioxidant effects.
In December 2009 the Journal of the American Medical Association published an article on soy food intake and breast cancer survival.  It was well designed, and the largest study to date, of over 5,000 female breast cancer survivors.  The conclusion -” Among women with breast cancer, soy food consumption was significantly associated with decreased risk of death and recurrence. “The study went so far as to say that soy food intake may have a comparable effect to tamoxifen on breast cancer outcomes.  The maximum benefit of soy intake for reduction of mortality and recurrence was reached at 11 grams/day.  There was no appreciable benefit beyond this level.
Does the type of soy consumed matter?  Probably. The soy consumed in this study were whole soy foods such as cooked soy beans, edamame, tofu, miso, and soy milk.  In contrast, meat analogs and various processed foods are lower in isoflavones.  Soy supplements should be high quality and organic. I have a great concern about the intake of genetically modified soy.  We may not know the impact of these unnaturally altered soybeans for another generation.  Soy was genetically modified specifically to survive the chemical herbicides that are sprayed over them.  And I have a moral contention with the manner in which certain companies that promote the production of genetically modified soy have overtaken our natural soy farming industry.
Excluding a minority of individuals that may have a soy intolerance, it is my opinion, based on a large and compelling body of evidence provided by legitimate peer reviewed studies, that soy intake is not only safe, but beneficial.

Dr. John Johnston

Yours in health,

Sean M. Fisher,

Functional Medicine Consultant

M.S. – Health, Sport & Exercise Science

FirstLine Therapy® Certified Lifestyle Educator

My friend was just diagnosed with cancer, how can I help?

Darrel,i just learned last week i have a lifetime friend that
definitely has breast cancer in Oklahoma..
she is preparing to go with radiation or chemo..
what is the cure you were talking about,i’d like
to talk her out of what she’s doing.
she’s had lympenode cancer yrs ago and went
the radiation route with it..bet it brought this
on???

Sorry to hear of the beginning of your friends ordeal with the American Cancer Industry.

One question only.

How much of NOW are you willing to sacrifice for how many promised tomorrows?

If the NOW  investment is small and the promised tomorrows are many, go for it!

If the NOW investment of time, energy, family, money, and joy filled moments IS GREAT and the promised number of tomorrows  is not stated or small, then investigate other options.  While remembering to enjoy NOW which ever way you choose.

Simple as that.  Which ever way she decides, support her to the end.   I am sure you already understand, the last thing someone needs when confronting their mortality is judgment.