Dear Citizen Activist,
October is Breast Cancer Awareness Month, and you may have already seen the ads touting Yoplait’s campaign against breast cancer, called Save Lids to Save Lives .
The company plans to donate 10 cents to the fight against breast cancer for every cup of yogurt with with a pink foil lid that consumers purchase.
Yoplait touts its yogurt as being healthy for women, but what’s inside is anything but.
The reality is that Yoplait yogurt is made with milk from cows that have been injected with a synthetic hormone called recombinant bovine growth hormone (called rBGH or rBST). Research indicates that there are numerous health concerns linked to the consumption of dairy from cows injected with rBGH – and breast cancer is one of them.
The bottom line is that rBGH is unsafe – and unnecessary. In fact, the use of rBGH has already been banned in Australia, Canada, Japan, and all 27 countries in the European Union. In addition to the many companies that offer rBGH-free products, big-box stores and food and beverage chains like Wal-Mart, Publix, Kroger, Starbucks, and Chipotle have committed to reducing or completely eliminating dairy products made with rBGH from their stores. If these companies can do it, Yoplait can too.
In support of Breast Cancer Awareness Month, and in solidarity with millions of women, ask Yoplait to do the right thing and put a lid on rBGH.